To reinvigorate sales in KSA, 7up decided to bring Fido Dido back on a range of limited edition can designs.
As he’d been missing for some time, we imagined he had been on a quest to find some of the coolest places in the world, only to realize that he couldn’t beat chillin’ out on an ice-cold 7up can.
To amplify the launch we made Fido unmissable, from in store and online, to the jazz festival, rewarding happy shoppers with cool branded freebies.
