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Make the fun last

Lay’s asked us to create and in-store campaign to promote the introduction of their new bigger bags. And after immediate success, we grew the campaign beyond stores, to on-ground, online and eCommerce, produced 3 TVCs and managed their social media.

The sales results were equally impressive, selling-out within 2 weeks! Needless to say the big bag experiment became a range of permanent SKUs for Lay’s.

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