When KitKat asked us to design a special halloween edition of their Chunky Minis we had a few tricks and treats that were a little break from their usual style.
We created a fun line up of spooky characters for the individual mini bars. Then we packed them inside a box featuring a fold-out jack-o’-lantern design that let kids (and grown ups) help themselves. In store, we made the whole thing unmissable with black bats flying above a huge 3D pumpkin display revealing the product behind his enormous grin.
