‍When Coty wanted to update the packaging for their entire Koleston Color Cream line up, they came to us.

We revamped the design, improving its shelf-appeal with a more modern, premium look and feel. Identifying and optimizing the product features and benefits in a suite of icons ensured the pack worked harder on shelf and online. And to differentiate each individual hair color, we cropped the photography, giving precious on-pack coverage to the models’ flowing locks