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Turning it up in KSA

With over 80 international artists, MDL Beast brought a new era of expression and interaction for the Saudi youth – and Lay’s wanted to make sure they were seen and heard.

We literally amplified their brand, oversizing props to create an interactive stand that gave wannabe DJs a chance to share the big stage. Festival-goers flocked to add to the set list, and with so many ‘grammable’ photo opportunites, they helped make even more noise on social media.

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