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Time to shine

Mountain Dew has traditionally been associated with adrenaline-filled sports, but they wanted to widen their appeal to a new audience. So instead of focusing on a few sporting heroes, we turned the spotlight back on consumers.

We all start out life full of potential, but over time our light might burn a little less bright. Our stand-out neon cans and stunning campaign roll-out reminded people that they should never let life stop them shining.

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