As brands increasingly get involved in celebrating ‘national days’ in the region, Pepsi asked us to create a limited edition can to highlight what’s so special about Lebanon. And with many proud Lebanese amongst our Mindspace ranks, we jumped at the chance.
One of the many wonderful things about Lebanon, is that you can start the morning admiring the scenery from the top of the snow-capped mountains, then either soar through the air or ski down to spend the remains of the evening relaxing on the beach. With a cool Pepsi, of course!
Staying true to the Pepsi brand, we captured both the terrain and some of the outdoor fun you can expeience on Independence Day (and every day!).